Vi-John: The Gillette of Rural India
17-Jun-2013
Vi-John, a brand with a very modest beginning in Delhi in 1960s, is today, the largest selling shaving cream in India, overtaking the global Goliath - Gillette. Vi-John commands a 30% market share in the shaving cream space compared to the 8% market share of Gillette - the apparent market leader. ...
4060
916